The division's lead digital and mobile creative agency will be 20:20 London.ĬyberDMG becomes 20:20 Technology, offering e-commerce and systems integration.ĬheezeDMG and the multichannel marketing analytics business of JaywingDMG become 20:20 MediaAnalytics, offering PPC skills and data analytics.ĭMG's other agencies, which focus on data-driven marketing services, will also remain unchanged managerially and continue to operate under the DMG brand.īen Langdon, the chief executive of Digital Marketing Group, praised digital agency's credentials. InboxDMG, GraphicoDMG, HyperLaunchDMG will be collectively renamed as the 20:20 Network, offering web design and build, online marketing and advertising, e-CRM, viral marketing, social media and online PR.
The division will house 20:20 London and DMG's existing digital marketing agencies, which will be rebranded early next year under the 20:20 name though their management will still report to the DMG board.
The founder of 20:20, Peter Riley, will become chief creative officer of a new division within DMG, also to be called 20:20.